All Things Being Equal - Why do Larger Orders Come Over Time?

I tend to think of the general public (meaning everyone outside of DVD Your Memories) is like one customer that has an almost unlimited number of orders. When a new business creeps up that fills a need for this customer, then the customer will place some small, tester orders. As time goes on and the business proves that it can successfully handle all the smaller orders, the customer will place larger ones.

That is how business has been for DVD Your Memories. In 2006 we never took an order that was more than about $1000 dollars. Then in 2007, we would get orders around that size all the time. And so on and so on. The size of the orders is getting exponentially larger. Now we are at the point where businesses are taking notice and when they want to get a ton of Video to DVD transfers completed or have some photo scanning, we are getting the phone call. My question is, why now, why not two years ago?

But what doesn't make sense to me is that we've always had an above-average looking website and advertised using the same methods for the last couple of years. Why didn't we get some of these larger orders earlier on in the game? And it's not like all of our previous customers are talking to all the newer ones (well some of them might), but for the most part, our larger orders are coming from the same type of advertising we have always been doing.

Maybe the fact that we now have 2 stores, one in Orange County and one in San Diego. Maybe people think that with two stores the business much be good due to the simple fact that they have more than one location. In our case this may be true but it doesn't necessarily mean that it is true. Don't get me wrong, I am not complaining, just wondering why sequentially larger orders are always happening. I am most grateful, not only for our clients, but to all of our loyal technicians who faithfully complete their work to nearly 100% accuracy and on-time.

I think that the best answer to this question relys on one word, "trust." Trust isn't gained by looking the best or by having the most flashy website. I think trust is gained most efficiently by a very inefficient means, and that is by being consistent.