The first good decision: Doing a postcard mailing campain. By far the most money spent to date on any one thing for the business has been mailing 6000 postcards into La Jolla, CA. Today at least a good amount of postcards reached their destination. We recieved three calls from this source! And one sale was made. I think that's pretty good. Hopefully more people will call from the postcard during the next week or so.
Second good decision: Figuring out what me and partner are good at. I think that people are naturally good at some things and not so good at others. When Ben and I started this business, neither of us had any real experience with a business on this scale before. So finding out what we are good at is something that has taken a while. We are learning which part of business operations we like and are good at. Something seems to be catching on...
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